We like to find better ways to work together.

We know that a motivated, satisfied and bike focused team is the key to creating the best products for devoted riders. The Rider Firm team member benefits include:

  • A welcoming, open, innovative and ideas driven environment
  • Our cycle product design and marketing is fuelled by ideas and feedback from every team member
  • Flexible and tailored working hours, including support for riding, racing and family requirements.
  • Hybrid working patterns for roles that allow remote working (with more flexibility for some roles so please do not hold back from applying if you believe you have the experience but do not live near one of our offices!)
  • Social rides both after work and at the weekends
  • Encouragement to commute by bike
  • Our office locations in West Sussex in the UK and Boulder in the US offer a great work/riding/life balance.
  • Heavily discounted bikes, parts, clothing and accessories (you'll not be short of free HUNT bike clothing and wheels).
  • Generous annual bonus to reward the whole team as we achieve our goals.

Our Ethos


Serving riders is how we will succeed (if not we will cease to exist). Being a supportive family of riders is essential for us to achieve this. 


We show true decency to each other. We work towards the best future for riders and people inside and outside of The Rider Firm. 


We are riders with incredible ambition and talents. The potential of an idea and how well it serves riders is what matters – a well sustained company with a long-term view will be the outcome. 


We are restlessly innovative. We only make a product if it’s better than our competitors. We are able to act fast. We learn on small test-runs while understanding the big potential and build for a sustainable business. We know that waiting for perfection can stop us getting better. 

Positive Change

We work to improve our company and cycling as a whole, with the aim of making both more accessible, diverse, equitable and inclusive. We understand the environmental impacts of our business, and work tirelessly to minimize them. Durability and serviceability are essential features of our products. 

Invest Respectfully

We are spending the riders' hard-earned money. 

We Are Grateful

To riders, each other, industry partners & the wider community. Pay it forward. We love to talk bikes and riding.