TheRiderFirm | Rider Devoted Products | Design & Distribution

The Rider Firm Deepti and Sarah


Ride every chance you get

Push on through wind and rain

Must see results from your time and money

The Rider Firm Josh Ibbett, Peter Marchment, Tom Marchment

 Exists to create and distribute cutting-edge performance bike products for devoted riders like you

TheRiderFirm is a core of riders
Cycling is something you live with every breath, not something you just do for a job

TheRiderFirm seeks innovation
In all areas that will allow you to ride further, faster and have more satisfaction on your bike.

The Rider Firm Deepti and Sarah Brighton sea front



The Rider Firm: Performance Products for Devoted Riders

Serving riders is how we will succeed (if not we will cease to exist). Being a supportive family of riders is essential for us to achieve this.

We show true decency to each other. We work towards the best future for riders and people inside and outside of The Rider Firm.

We are riders with incredible ambition and talents. The potential of an idea and how well it serves riders is what matters – a well sustained company with a long-term view will be the outcome.

We are restlessly innovative. We only make a product if it’s better than our competitors. We are able to act fast. We learn on small test-runs while understanding the big potential and build for a sustainable business. We know that waiting for perfection can stop us from getting better.

Positive change
We work to improve our company and cycling as a whole, with the aim of making both more accessible, diverse, equitable and inclusive. We understand the environmental impacts of our business, and work tirelessly to minimize them. Durability and serviceability are essential features of our products.

Invest respectfully
We are spending the riders' hard-earned money.

We are grateful
To riders, each other, industry partners & the wider community. Pay it forward.
We love to talk bikes and riding.


Please speak to us or come and visit us at our Partridge Green HQ. Why not bring your bike - we have the Sussex lanes and South Downs on our doorstep.


+44 (0)1403 711813

TheRiderFirm, 8 Huffwood, Partridge Green, Sussex, RH13 8AU, UK