TheRiderFirm | Rider Devoted Products | Design & Distribution

Ride every chance you get

Must see results from your time and money

 Exists to create and distribute cutting-edge performance bike products for devoted riders like you

Cycling is something you live with every breath, not something you just do for a job

In all areas that will allow you to ride further, faster and have more satisfaction on your bike.

 

The Rider Firm: Performance Products for Devoted Riders

Riders

Serving riders is how we will succeed (if not we will cease to exist). Being a supportive family of riders is essential for us to achieve this.

Family

We show true decency to each other. We work towards the best future for riders and people inside and outside of The Rider Firm.

Excite

We are riders with incredible ambition and talents. The potential of an idea and how well it serves riders is what matters – a well sustained company with a long-term view will be the outcome.

Better

We are restlessly innovative. We only make a product if it’s better than our competitors. We are able to act fast. We learn on small test-runs while understanding the big potential and build for a sustainable business. We know that waiting for perfection can stop us from getting better.

We work to improve our company and cycling as a whole, with the aim of making both more accessible, diverse, equitable and inclusive. We understand the environmental impacts of our business, and work tirelessly to minimize them. Durability and serviceability are essential features of our products.

Invest respectfully

We are spending the riders' hard-earned money.

We are grateful

To riders, each other, industry partners & the wider community. Pay it forward.

We love to talk bikes and riding.

Please speak to us or come and visit us at our Partridge Green HQ. Why not bring your bike - we have the Sussex lanes and South Downs on our doorstep.